Communication skills in a group interaction Essay

Communication is one of the most imperative things of being a human being. If we were not able to communicate, we would not be able to interact with others; therefore we would most likely be unsuccessful in leading our lives to their full potential. There are two types of communication, which are verbal and non verbal. So we can use our voice along with non verbal communication like your eyes, gestures and voice tone to name a few. Everything that we do can give off a positive or negative vibe about yourself, which could potentially enhance or worsen communication. LOOKING AT EFFECTIVE COMMUNICATION The job of a health and social care worker is to enhance the quality of people’s lives. They must allow the clients to be in control and independent. This is why it is imperative that care workers are aware of what demands the clients have on them, and the appropriate communication skills they need to use to improve their life. Abraham Maslow theory which said ‘the goal of ones life was person growth’ would show that everyone should aim to develop their own ability and potential. However, before this stage can take place there are such things which need to be taken into account, the main thing would be ‘deficiency needs’. see more:explain how distress may affect the way an individual communicates These have been put into a pyramid which is shown below: It is important for any health and social worker to posses certain vital skills. They need to understand how important it is to communicate and interact with other, along with knowing and understanding their own individual needs. Basically Maslow (1) theory is explaining how an individual person should strive to develop their individual ability and potential. Before the individual can develop their own potential the levels in the pyramid will need to be met. This deficiency needs play a role in fulfilling individual needs, and it is therefore it is imperative that social and health workers are fully aware of these deficiency needs. Communication that takes place in an early years setting has to that of a high standard to enhance the potential of the clients, especially when working with children because they tend to pick up on things much easier. Therefore teachers need to be trained, so they are fully aware of all their communication skills they use, this even means from the way they dress to the manner in which they speak to the children. Everything has to be adapted to the client’s level, like the manner in which they talk. Usually they would talk with some degree of difficult language; however they simply cannot talk to the children how they would a fellow member of staff. They constantly need to change from one role to another, and they need to make sure that this does not become mixed up. COMMUNICATION WITHIN A GROUP SITUATION Communication skills within a group interaction are just as imperative as communication on a one to one basis. A set of people in today’s language is considered as a ‘group’. A member of a group may posses the sense of belonging and this gives the members of a particular group and ‘group feeling’. This group feeling is sometimes known and described as a group identity. This occurs in a caring, or working situation where people belong together and would identify the as belonging in a group. There are two types of groups, primary and secondary, which have been identified by social scientists. The is thought that a primary group of people are that of people who know each other and feel that they belong together while as the secondary group is people who only have something in common. A primary group in care tend to share the subsequent features; Some groups require a lot of team leadership or effort before they are able to work well together; however there are groups, which naturally come together, and this enables them to work well. There have been many theorists, which have studied the way people start to work together. People need to get to know each other and learn about them before a group can have a sense of belonging. It is also thought that ever group goes through a period in which the group struggles before they unite and work effectively together. One of the well-known theorists in which to explain the stages was that of Tuckman (1965). Tuckman suggests that most groups go through a process involving four stages before they can become effective. (1) * Forming- this is the first stage of group formation. The introductory stage is most likely to happen when group members first get together. There may be some people who are unsure of the reasons why they are attending the meeting and the purpose of the group may not be clear and at times prejudice and stereotyping may occur and be expressed within this stage. Storming – within the group a ‘power struggle’ may occur, this is where individuals will contest against each other for the role of leader of the group. Arguments may occur over how the group should work, who should perform certain tasks. Some groups can fail within stage two or individuals within this group may decide to leave as the do not feel comfortable within the group. Within a working group, this can occur and staff will sometimes refuse to communicate with certain members of the group, this is known as group storming. Norming – common beliefs or norms can be developed within the group at this stage. People are now beginning to trust each other more and have now developed clear roles for each other. Norms are the shared expectations of the group on one another. These norms enable the group to be able to work together. * Performing – the group can now start to perform well because the group shares the same values and norms. People may feel that they are comfortable and belong to the group, and the group morale may be high, which contributes positively to the group. GROUP SEATING PLANS: Sometimes it is noticeable on the way in which the group sits are stands to whether it is in it ‘performing stage’ or it is working as a successful interaction as a group. If you are working within a group discussion it is imperative that all the participants of that interaction are made aware of one another and they can see and hear all the other participants. This is why the circle is one of the favourable seating patterns because all the participants’ faces can be seen in this structure and the body language is clearer. This can help to promote the interaction and skills used within the communication. Being seated within a circle may sometimes suggest to the participants that everyone is equal to each other. However there are many other seating patterns which can be structured in a way to suit specific interactions. For example a carer or teacher may like to sit within the circle half way, or in the front of a half circle. This will give out the message that all of the participants are equal however the carer or teacher will be taking the lead role of the interaction. MY GROUP INTERACTION: Where my interaction took place: For my group communication, I have decided to revisit my school which I had previously looked at whilst doing communication skills within an early year setting. My school that I will be revisiting is Buxton County Primary school. I would like to do my group communication with class 2 because I feel that it is an appropriate task to do with them, although I think that reception class is a bit too young. My interaction took place with 6 pupils, within class time. I decided to make Thank you cards with them, because it was just after Christmas and I feel that this task is suitable. Purpose of my interaction: The purpose of my group interaction with the group was to promote interaction between the pupils and also with the members of the group. I am also looking to show an observer some of the communication skills I have learnt, and also to show that they are valuable and in a group situation, successful. The group were working together to produce Thank you cards for their family, and sharing their ideas to help others. I wanted the children to be able to help each other to make the cards and choosing the individual materials, which were needed to make their cards. I also would like to make this a fun activity for the children, in which they will get some learning experience out of too. I am also hoping that the pupils will be willing to ask me questions about the activity and that I will be able to give sufficient answers. Mrs Paterson (the classroom teacher) decided to choose five pupils in which I was going to work on my selected activity with. Mrs Paterson said that she chose children which she knew had previously worked together, and have been successful in interacting with each other. I think that this would be quite helpful for me because there was a smaller likelihood of misbehaving in the interaction. Setting and layout: My interaction took place within the year 2 classroom at Buxton Primary School. I decided to do it within class time, so there were no irregularities to the children’s timetable. The classroom was brightly coloured, with lots of pictures, posters, art work, cards and writing the children had done themselves.

ICT System Specifications

For my database to run efficiently, the luxury car dealership needs a computer with certain specifications in order to run the certain software. I have researched the necessary system requirements for the software I use to create and run databases. These programmes include the operating system (the OS) and the program I use to create the actual databases. Microsoft Windows Vista Ultimate * 1Ghz 32-bit or 64-bit processor * 1GB of system memory * Direct X 10 * 128Mb Graphics Card * 40GB HDD with 15GB of free space * DVD-ROM Drive * Audio Output Capability * Internet Access Capability * Keyboard and Microsoft mouse or compatible pointing device Microsoft Office Professional Plus 2007 * 500-MHz or faster processor * 256Mb of RAM or greater * 2GB of Hard Drive Space * DVD Disc Drive * Windows Vista, Windows XP Home, Professional or Media Centre Edition with Service Pack 2 * Super VGA (800Ãâ€"600) Monitor or greater * Broadband Connection * Programmes included are the 2007 versions of: Microsoft Access, Communicator, Excel, InfoPath, Outlook, PowerPoint, Publisher and Word. Microsoft Office includes all of the necessary programs for the car dealership's database including Microsoft Access to create it and Microsoft Word for the mail merge. It is quite expensive but it is compatible with all documents and is a quality product, used by many businesses every day. I myself use these Microsoft Office programs so it is easier for me to create the database. As well as Microsoft Office, there is also another type of software currently found on the internet and as a free download. The program is called â€Å"Star Office†. This is available for free from a website: www.sun.com, where you can download the program for free. The program can be linked with Microsoft Office, as there is a word processor (Microsoft Word), spreadsheets (Microsoft Excel), presentations (Microsoft PowerPoint), E-Mail Client (Microsoft Outlook) and Databases (Microsoft Access). The system specifications of â€Å"Star Office† are: * 320Mb of Hard Drive Space * 128Mb of RAM * Microsoft Windows XP Home Edition/Professional/Media Center Edition 2005 with Service Pack 2 * For Download from the Internet – Broadband Connection * For Installation by Disc – DVD Disc Drive The advantages of using Star Office are that it is free from their website, it includes most of the functions from Microsoft Office and it does not take up a lot of space on the Hard Drive or RAM. The fact that the software is free is that is it not as good as Microsoft Office because it cannot open all the documents, which could be difficult for the dealership if they create a document on Microsoft Office (say from their home) and when they try to upload it onto the computer at work, it might not be able to open. I decided to choose the Microsoft Office Professional Plus 2007 for the company because it is a quality product and it is compatible with all documents. It is also the top of the range version with all of the necessary programs for the dealership, unlike Star Office. It is also much easier to use for both new and existing users of the dealership. However, it is quite expensive but the overall cost is less than using Star Office. The computer's operating system is also made by Microsoft, which is a genuine company and are also the company who make Microsoft Office, so they are compatible. The company users may also have used Microsoft Office before so it would be familiar to them. The company have also asked me to purchase new computers that will benefit them. I have looked at several computer websites and tried to find a computer with at least the exact specifications shown above for Microsoft Windows Vista and Microsoft Office Professional Plus 2007. As I have been with the knowledge of computers for a long time, I know which computer manufacturers to trust. I looked at several online stores including PC World, Currys Digital and Sony Centre Online and I have found two PC's that meets my needs and the company itself. I chose Sony as the computer manufacturer as they are very reliable, they build quality computers and they have a superb repair service if the computer crashes. I have found this laptop on Sony's website that suited the company and me: Sony Vaio AR Series with Blu-Ray Disc Drive Specifications * Intel(r) Core(tm) Duo Processor T2500, Supports Enhanced Intel SpeedStep(r) Technology * Microsoft(r) Windows(r) Vista Ultimate * 1920 x 1200 Display * 1024Mb of RAM * Blu-Ray Super Multi Double Layer DVDà ¯Ã‚ ¿Ã‚ ½RW/BD-RE drive * NVIDIA(r) GeForce(tm) Go 7600 GT with 256MB dedicated Video Memory * 802.11a/b/g Wireless Receiver * HDD (Hard Drive Disc) 160Gb This laptop costs à ¯Ã‚ ¿Ã‚ ½2000 from Sony's website or from Sony's store. This might seem quite expensive yet it has all the necessary specifications and more. The RAM (Random Access Memory) is very large – 1024Mb. This means that they can load up a lot of programs at once without any lag time. This will benefit the company as they will be able to open many programs at once e.g. opening the database and Microsoft Word at the same time and they would not have to close a program down to open another. It also has Windows Vista Ultimate. This will benefit the company because most of the users would have used a Microsoft operating system before so all of their documents are compatible and they know how to use Microsoft Windows without any training. It also has a DVD Disc Drive, which means they are able to write and re-write DVD's. There is also a Blu-Ray Disc Drive. The Blu-Ray discs can hold up to 60 GB of data and it is re-writeable. This means that the company can save documents and files on several large discs and is able to re-write any disc placed in it (as long as the disc is re-writeable). This means that they can back-up all of their documents and files onto the disc so that if their laptop crashes, the documents will not be deleted. The laptop is ideal for the company because it is portable, so the manager can load the specifications of the car and show the customers the specifications next to the car, rather than looking at the car then looking at the specifications. The hard drive is also very large – 160 GB – which can easily store all the necessary programs and more programs if the company wish to install more programs. The laptop also has a wireless card built-in which means that if the company has a wireless router, they can access the internet wirelessly. This means that they can carry the laptop anywhere and have a wireless connection. They can show the customers the car manufacturer's website when they are looking at that particular car so that they can see what the specifications are and what the price would be when bought new from the cars dealership. Finally, the laptop has a large screen, which means that there will be no difficulty looking at the screen and not being able to see what is on there. The screen is also backlit so if the room is dark, you can see the screen more clearly and easily. The backlit screen is brighter when plugged into the mains but darker when portable in order to save battery life. The other computer I was looking at was another Sony desktop computer: Sony Vaio VGC Series (Black) * Intel(r) Pentium(r) D Processor 820 (2.80 GHz and 800 MHz FSB) * Genuine Microsoft(r) Windows(r) Vista Ultimate * 250 GB SATA hard disk drive * 1 GB (2 x 512 MB) DDR2-533 SDRAM, maximum 1 GB * 20†³ WXGA (1366 x 768) widescreen X-black LCD screen with double lamp technology * ATI Mobility(tm) Radeon(r) X700 graphics card with 256 MB HyperMemory(tm) * Wireless LAN 802.11b/g * Wireless QWERTY keyboard with pointing device (touch pad type), wireless optical mouse and remote control Between the Sony laptop and the desktop, I have chosen the desktop as the company's new computer. The reasons why I chose the desktop are that the desktop is very slim, similar to the laptop. Also, the desktop's power is from the mains, not from a battery pack which the laptop has and needs recharging every two hours or so. The desktop has a wider screen than the laptop, making it easier to see. The screen is also backlit, similar to the laptop but it is always bright. However, with the laptop, when portable, the screen is dark and not backlit. The desktop has all the necessary requirements and features the company need. The desktop specifications are much better than those of the laptop. Firstly, it has a 250GB hard drive disc, the laptop has 160GB. The desktop also has a 1024Mb which is equal to the laptop. The desktop is bundled with a wireless card so at the company can connect to the internet wirelessly without any Ethernet cables. The laptop has a wireless card yet it uses a lot of the laptops battery life and significantly reduces it to one hour's battery life when connected wirelessly. Finally, the desktop is bundled with a wireless keyboard (useful for typing on desks or when standing), a remote control (to control presentations such as slide shows and picture galleries) and a wireless optical mouse (useful when working on a desk). The most important reason why I chose this desktop was that it was à ¯Ã‚ ¿Ã‚ ½500 cheaper than the laptop – the desktop costs à ¯Ã‚ ¿Ã‚ ½1500. I thought that the selling price was quite good considering that when you buy the desktop; you have higher specifications than the laptop which costs an extra à ¯Ã‚ ¿Ã‚ ½500, which has poorer specifications. I chose the computer manufacturer Sony because they make high quality computers with excellent specifications, reliability and at a reasonable price. An alternative to using Microsoft Windows Vista Ultimate is using Apple's OS X Tiger 10.4. This is very similar to Windows yet it uses different programs, so the same applications are not cross compatible, so the company's employees would not be able to view documents made on a Macintosh on a Windows PC. I did not choose Mac OS X because the employees and I have no training in using this software. Also, the Mac is more graphically advanced than Windows, yet this is unnecessary because the computer is only needed for running a database and does not have to have a lot of graphical power. Finally, Mac OS X is much more expensive as it includes all the software made by Apple. Most of the software is unnecessary for the dealership so purchasing a Windows Vista PC is more beneficial as the user can choose what programs you wish to purchase. Printers There are two types of printers available to purchase; inkjet and laser. I decided to choose one suitable inkjet printer and one laser printer for the dealership and then work out which would be the best to purchase. I decided to choose â€Å"Lexmark† as the printers manufacturer because they are very reliable, efficient, cheap and a well known brand. I myself have a Lexmark printer and I recommend their printers to all of my customers. Lexmark Z845 * Inkjet Printer * USB Connection * 100 paper tray * 24 pages per minute in black * 18 pages per minute in colour * Windows and Mac compatible * à ¯Ã‚ ¿Ã‚ ½50 This printer is very cheap – à ¯Ã‚ ¿Ã‚ ½50. This is beneficial for the user and the dealership because it would save them quite a lot of money on a laser printer, like the one below. It also prints both colour and black ink so the user can print out documents such as reports as well as print out photos of the cars if he wishes to. The printer can also hold a lot of paper before it has to be refilled which is good because the user could ask the computer to print 100 pages and would be able to leave the printer printing for a long time. However, this printer is inkjet so it takes a lot longer to print both colour and black ink pages than a laser printer which could be annoying and time consuming for the user as he may have to print out the documents as quickly as possible for a customer waiting. The ink also runs out very quickly, which means that the user would have to purchase more and more cartridges. These are also very expensive, which is not beneficial for the company. Lexmark E120N * Laser Printer * USB Connection * 165 paper tray * 20 pages per minute in black * Windows only compatible * à ¯Ã‚ ¿Ã‚ ½80 The alternative to the inkjet printer is this laser one. It holds 165 pages until it has to be refilled – 65 more than the inkjet printer. This means that the user is able to leave the printer for a long time to print out documents until he has to refill the paper. It also prints 20 pages per minute in black which is quite a lot. This means that the user can print off reports very quickly, saving the user time and effort. The toner is also very long lasting and is quick and cheap to change – unlike the inkjets cartridges. This will save the user time and money when the toner has run out. However, this printer only prints in black so the user would not be able to print any colour documents or photos from the printer. It is also more expensive – à ¯Ã‚ ¿Ã‚ ½30 more than the inkjet printer which is not beneficial for the company. I decided to purchase the Lexmark E120N for the company. Firstly, it is laser so it is able to print a lot of black pages very quickly and efficiently, saving the user time and money replacing the cartridges of the printer as the toner is much cheaper. Also, the printer holds more paper than the other one so the user does not have to keep refilling the paper tray as often as using the laser printer. Unfortunately, the printer only prints black pages. However, the company would not need to print out anything in colour as it only needs to print out reports, so buying an inkjet printer would be inadequate. Also, the printer is more expensive but by saving money from buying toner rather than inkjet cartridges, the money is effectively paid back from the saved money. Internet I also decided that the company should purchase a broadband connection for many reasons. Firstly, if the company were to expand in the future, they would be able to communicate with the other dealerships across the region, saving time and money spent on making phone calls to the other dealerships for information. Looking at the software requirements of Windows Vista Ultimate, the company needs to have an internet connection so that they can register their computer and OS with Sony and Microsoft to prevent any illegal copies of it being made. The internet connection also benefits the company as they would be able to update vital downloads on their computers. The internet may also benefit the company because they would be able to compare their prices with other companies who rent luxury cars, so that they know if they are over or under charging for their rentals, benefiting the company and the customers themselves. Also, the company is able to download new information from the car manufacturer's website including new cars and new details. They could also purchase new or used cars from the manufacturers directly through the internet. I recommend to the company that they purchase a fast internet connection of 8Mbps. This would benefit the company and the user because they would be able to download updates from Microsoft very quickly and efficiently, they would be able to access website quickly saving a lot of time for the user, they would be able to surf the web and download items at the same time and it would be future proof for the company so that they would not have to upgrade their internet speed for a long time. However, if the company purchase an internet connection, they would have to purchase some software to protect it against viruses and spy ware. A program they should purchase is Norton Anti-Virus 2007. This can be purchased via the internet or as a software package. This would provide protection for the company's computer against viruses such as â€Å"Trojan Horse† and spy ware which allows other computers to access information and document from your PC, effectively ruining your privacy. If the computer was attacked by one of the 114,000 viruses on the internet, the computer's data could become corrupted and any valuable data could be lost. By purchasing this software, this will prevent any damage happening to the company's computer.

Marketing Mix of Amazon Essay

One of the most difficult tasks for an organization is creating an all-around environment that allows a group of customers to feel comfortable purchasing a specific product or service from them. This strategy requires the organization to determine the ideal product or service at the right price, getting sold in the correct location, within the proper time frame. This paper intends to describe how Amazon. com uses the marketing mix to ensure an ideal environment for consumers, and displays how each of these sections are implemented. Amazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 years this organization has become a fortune 500 company that has dominated the e-commerce market and displayed unique growth and understanding of the market and client needs. Although Amazon is a very successful organization, they experience many threats from competitors, market fluctuations, and basic uncertainties within the market. However, the firm intends to handle these issues by looking toward their future and addressing the initiatives and long-term goals of the organization. Understanding and controlling the variables in the marketing mix allows this organization to overcome many of these objectives so they may be successful in their future. The marketing mix has four basic areas also known as the four P’s that consist of the; product, place, promotion, and price. These four areas can be researched, evaluated, and controlled to the point of creating that ideal environment for the consumer because this effort is done to target the customer. The Product Variable The product section of the marketing mix helps the organization determine what customers want out of the product or service being offered and what specific needs of these customers will be satisfied. Other areas will be addressed such as, how this product is different from competitors, how the customers will use the product, the price rang customers would be willing to spend on the product, the color size or specific features offered, and what the product looks like. Amazon is unique in the products they offer to the public because it is so broad of a category. They provide their customers with the ability to choice from a wide variety of products, brand names, and designs. Amazon can be looked at as a one stop website because it allows the customer to compare all the statistics or features of a product with others that are offered. The Place Variable The place section of the marketing mix will help the organization determine how customers will access the products or services from the company, or understand where they initially will look. Knowing where customers will look gives the company the advantage of choosing the proper distribution channels, and staying ahead or on par with competitors with their advertising methods. The location to find the products and services Amazon offers is online, or at the convenience and comfort of the consumers home, office, coffee shop, library or any other location you can access the Internet from. All of the information on Amazons website is categorized by group, brand, features, color, and other selections, depending on the category that is being searched. Merchandise is ordered online and then shipped to the customers chosen location, normally their home or business. Many of Amazons customers are small business owners so this set up is ideal for these individuals because there is less shopping around to do, and the merchandise can be sent to them directly. However, a disadvantage of developing just an online e-store is that customers cannot view items or products in person that may be necessary for specific things such as clothes, makeup or furniture. Also consumers may not want to wait for an item to be shipped to them, they may need to get a product immediately and at that point customers will have to go to Amazon’s competitors.

Healthcare Finace Article Review Example | Topics and Well Written Essays - 500 words

Healthcare Finace Review - Article Example This makes it difficult for them to see a doctor as it is estimated that they may only see a doctor once in a year when they are critically ill. This in turn increases the cost of treatment to more than what it could have been had the person sought medical attention at an early stage. (Rannan p62) A paradox of medical cost is that people who can least afford- the uninsured- end up being charged most (Tumulty and San Antonio, 2009). The author of this article was referring to a case where a certain individual had bought a short term health insurance cover and later was diagnosed with renal failure. The insurance company could not settle his bills due to the nature of his illness. He lost his job as he could not continue to work with his condition. Everything he had was getting lost until he had of a certain company that could offer him treatment at low cost in installments. This person could only get federal help once his renal failure was in end stage level. Struggling not to reach end stage failure was not easy but with the unfolding uncertainties and the hope of getting help while nearing his death had made him focus on that as the only chance of survival. This raises the question on whether the government priorities on health are upright. Should healthcare finance focus on when a condition reaches irreversible status to intervene? A fresh look at what has worked before in capacity building, and how agency practices can be improved, to avoid the lip service to capacity building that has unfortunately characterized past activities Although health care is a human a universal right, its provision is at the mercy of policy makers who in most case will be politicians, yet the matter requires more than political will. Identifying ways of approach that will help even the poorest in the society achieve basic health care without the overstretching their earning remains a challenge that cannot be

Divorce and Its effect on children Research Paper

Divorce and Its effect on children - Research Paper Example Other challenges worth mentioning is the fact that children develop behavioral changes after the separation of their parents since there is always no balance or stability of relationship between the parents as the ones who are supposed to guide the children throughout their lives. When couples divorce, their children lose stability, comfort, and support that always come from the parents (Fagan, and Aaron 11). The result is that the decision leaves some children to fend for themselves making them assume responsibilities that bar them from interacting with their peers. Though in the developed countries children only suffer psychological impacts of divorce, the situation is worse in middle and low-income populations where departure of parents imply that the children will look for livelihood on their own. Divorce is arguably responsible for mental torture as it affects emotions of the children. Children will develop violent behaviors owing to depression and stress of leaving without their parents. In this case, children alienate themselves from their peers fearing that they might be scolded for living without their parents. On the other hand, divorce leaves a lasting impression on the child and forms the basis for their future behaviors. If, for example, the pare nts divorced because of violence, their children may become accustomed to it and perceive violence as a regular occurrence in the society and will subject their future spouses to domestic violence. Most importantly, divorce is responsible for the evils that befall teenagers in the modern society (Fagan, and Aaron 12). Divorce first weakens the existing bond between parents and their children thus leaving the young ones to make personal decisions at tender ages. In this case, children will look for others for attention and might sometimes end up in the wrong company.

Consumer Behaviour - NIKE Essay Example | Topics and Well Written Essays - 750 words - 1

Consumer Behaviour - NIKE - Essay Example Also, in the year 2008, the company presented the Air Jordan XX3 which was identified to be a high-performance basketball shoes created with the environment in mind (Kapferer, 2012). Some of the Nike Companies’ newest shoes contain Lunarlite and Flywire foams to lessen weight. In addition, Nike Company is well recognized and popular in young adult and hip hop philosophy for their delivering of city fashion clothing (Kumar, 2009). However, The Company being well recognized for its performance, the question is â€Å"What constitutes the capability of the Company to capture its targeted consumers?† There is a bundle of attributes presented by the Nike Company for their targeted consumer consideration. Some of this attribute are discussed in the following paragraphs in detail. First, is the logo â€Å"swoosh† which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless to a check of excellence, the flowing nature of the logo has played a vital role to the marketing of the brand. The role of visual rhetoric is to influence the company’s targeted consumers visually. The logo represents competition, athleticism, and victory. With a single brush stroke, viewers of the logo anticipate that this what it means (Hawkins, 2013). Also, the logo looks like a check mark which, for instance, in American philosophy, has become illustrative of a job well done or success. Nike prides in making state of the art athletic items from running shoes to football and using a logo that rhetorically illustrate success. The logo visually ties into the early gods of sports, elaborating its achievement as a successful, recognizable, and uncomplicated tr ademark. Second, attribute is the slogan â€Å"Just Do It† which is the tag-line allied with the Nike logo. Together, the tag-line and the logo feature the

Literature by Women of Color Essay Example | Topics and Well Written Essays - 1750 words

Literature by Women of Color - Essay Example In essence, food imagery is not only about material substance per se but also substantial materials or elements that refine and define a particular literary work. By and large, food is central to the narrative of the three texts. This paper touches the vibrant role that food serves in these literary pieces. It also explores food as a symbol and a mediator. The role of food significantly contributes to the theme of the piece and other elements characterized in literature. First, the image of food substantially helps visualized the narrative of the story. In â€Å"A Temporary Matter,† for instance, the almost empty pantry -- where food items are stock -- suggests the emptiness and absence of comfort needed for family who just lost a child. The failure to fill-up foodstuffs into the pantry, which used to be constantly filled-up and refilled, dramatically implies the failure to fill-up the sunken emotions between the husband and the wife, namely, Shoba and Shukumar. Second, food imagery vividly shows the character’s inner mind and heart. In â€Å"When Mr. Pirzada Came to Dine,† for example, the confections that the main character brings to the host’s house strongly suggest his fatherly love of, and probably his missing of the, children. With the absence of his daughters, Mr. Pirzada tries to connect to his girls through the candies and cakes he gives to little Lilia. Foodstuffs permit the character to care and hope for the lives and safety of his family back home. Third, food in literature reveals the cultural upbringing and background of the characters in the piece. The foodstuffs apparent in Lilia’s home, which the characters share and eat, are expressions of shared culture and tradition. For instance, the chewing of fennel seeds after meal, the avoidance of drinking alcohol, among other things, are vital signs of inherited heritage of food etiquette from generation to generation. The invocation of the food names and

Lego Case Study Example | Topics and Well Written Essays - 1500 words

Lego - Case Study Example This has been a silent trait of this firm. The well maintained relationship and the support close all the inevitable people, like consumers, customers, business partners and all stakeholders was successfully extended to a more advance level during this year. Looking at LEGO's dedication, it will not be an understatement that this work and their motives will always mark their presence in the coming years. In 2007, the LEGO Group has covered the four years period out of its seven-year strategy. This was a very affective move with the motive, which is kind of acquired so far, that is to bring a complete change to the entire market and business scenario while developing LEGO as the best brand exhibiting their commitment towards creative building and playing the key role in providing effective learning techniques through play. As per their strategy, various aspects like processing, procedures, structure and relations to stakeholders will undergo a primary change during the years 2004-10 (Annual Report, 2007). The prime objectives for all the stakeholder groups were well defined by the group in the year 2006 (Annual Report, 2007). These have been further intensely developed in the year 2007. The rigorous balanced approach to different stakeholder groups will certainly provide a significant platform for the future operations of this group. The strategic move is divided into different stages, where every stage is targeting on some specific motives. The very initial stage was acquired in the year 2004-05 by enabling the Group to step out of the financial crisis situations due to the number of years of poor financial results as a result of unprofitable growth (Annual Report, 2007). Year 2003 for LEGO Group The cut-throat competition in the toy market brought a considerable loss of market share in most markets, due to the competitors, novel product trends and private labels by the retailers. The US market noticed around 35 percent drop in market share as compared to the previous year, where as Asian markets noticed a fall of around 28 percent (Annual Report, 2003). The year 2003 was very disappointing for the group. The net sales fell by around 26 percent from DKK 11.4 billion in 2002 to DKK 8.4 billion, where as the play material sales declined by 29 percent to DKK 7.2 billion and thus resulting in a pre-tax loss on earnings of DKK 1.4 billion, which showed a drop of DKK 2 billion as compared with the previous year (Annual Report, 2003). The retardation shows the failure of the growth strategy resulting in a considerable loss of the market shares. Finally by the end of the year 2003, the group decided to change its business